How communications students can maximise social media


By Joanna Jaiyeola

Various facts about social media proved that it has come to relieve humans of a lot of workloads. Social media came as a result of rapid growth in technology; it would be hard to communicate only with mobile phones without the internet. But with the internet, everyone can meet and connect with people all over the world.

The internet which has been a blessing to many has also been a disaster to others.  This article is mainly focused on students of Mass Communication and looks into how they can use social media like Facebook, LinkedIn, Instagram, and WhatsApp to do more profitable things that could give them opportunities to impact lives and even serve as a huge six-figure income.

Mass Communication students should communicate their ideas, stories, and services all over the world, and without the knowledge of maximising these social media platforms. They could be left out of the fast-developing benefits of social media. Below we would be exploring the various reasons for and ways of maximizing the social media as a mass communication student

How communications students can maximise social media

Create and build your profile/ CV/ resume

Social media can be used to create your profile and resume. Every social media account you have clearly shows the type of person you are. This is revealed in the type of pictures and content you post, the pages you follow, and the type of people who follow you. All of these clearly show the type of person you are, and when your account is filled with your works relating to your field, interesting write-ups by you, and many other professional contents, it would be easy for prospective employers to see all your specialized areas and your experience over the years.

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LinkedIn, for example, is a platform launched in 2003 for majorly professional use. However, it can also be used to socialize, connect with friends and professionals, and create profile. A lot of writers use LinkedIn to store their articles written on other platforms, so that prospective clients can easily check out their background, experience, and works. All of these clients can vouch for their competence. Also, other professionals use the platform to show their academic and professional experience. This can also be the same for Facebook and Instagram.  So, in summary, social media platforms can be used to create and build your profile and resume.

In essence, you can build your resume and profile online by continually showing your experience, and uploading your recent works, to show your experience and competence.

Earn Money

Social media can also be an avenue for earning money. Graduates and undergraduates can use their skills to earn money. By displaying your skills and previous works, you can be contacted by individuals and agencies with jobs to do and get paid. You can also send pitches to sites for jobs, you can apply for jobs.

You can advertise for related brands with your social media account and get paid. Get paid for your skills and services, advertise your business and sell more, and use your account as a portfolio for getting jobs. However, you must be truthful with any information about you given online, to attain the trust of your prospective clients.

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Connect and learn from professionals in your field

This is another way and reason why you should maximize social media. Instagram, for instance, is a place where various brands and companies check individual pages. Professionals in various fields have their pages on various social media platforms; you can connect with various professionals and learn how they got to their great heights. You can also talk to them online or offline for relevant questions relating to your career.

Remarkably, professionals abroad can also be contacted. These are some of the advantages we derive from using social media, but it’s bad a lot of people do not know the unlimited advantages they can derive from social media. By following these professionals online you can learn from them and watch how they got to where you wish to get to.

Display your skills

Social media, as said earlier, is a platform to promote your skills. Display your skills like graphics, writing, editing, and others by posting your works, this gives you experience, builds your audience, and could help land jobs

Build audience

What does it mean to build an audience? Building an audience is having people who listen to you and learn from you. Mass communication students should create an audience on social media because that’s also a very important part of the profession. They should share current news and helpful articles on their social media platforms. When this is done over the years, you gradually build an audience, and it is better than only wasting time watching status and chatting. This can be done using any or a combination of writing, graphics and creating videos.

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Get clients for your service

As a graduate or undergraduate student, you may have personal businesses and skills that you use to earn money. Social media can be used to advertise your services, and posting your skills, products, and works on your status or timeline can draw clients to your skills. Prospective clients contact you as a result of your competence over time

Impact lives

As mass communication students, social media should be an opportunity for communicating ideas through various means, the time wasted chatting on social media can be converted into profitable things that could positively affect your future.

What other ways do you think mass communication students can maximise the social media? Let’s know in the comment section below.

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